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National Conference on Management 2006

Managing Strategies for Sustainable Competitive Advantage.

Paper title: Motivation- A powerful strategy to maximize Intellectual Capital.

Abstract.

Most of our adult time is spent working. It’s true for so many of us. Whether blue collar, pink collar, or white collar, workers across the country feel frustrated & unsatisfied on the job. Is it possible to combine excellence – quality, productivity, service with enjoyment? There can be no progress in the workplace until an individual values himself & feels valued by others.

“People are the only long-term competitive advantage and lifelong learning is the only way to fully develop that advantage.”

Hence the concept of Intellectual capital is rapidly becoming a very important measure for assessing the company’s future performance. It is therefore vital that indicators and measures are developed, to allow managers to handle this variable better.

In today's economy, the biggest task in front of a HR Manager is to motivate and retain employees. All the attempts made in this direction are big failure and no one knows the route to employees’ heart. Motivation is an organization's life-blood; yet "motivation," as a business subject is often ignored. Even when not ignored, it certainly is not a focal point for strategic thinking.

The goal is to increase production and efficiency to reach maximum results for the organization. Motivation for better performance depends on job satisfaction, achievement, recognition, and professional growth. Providing a positive motivational work environment is a challenging managerial activity in the competitive world. Therefore, it is essential to understand associates and their professional needs.

The objective of my paper is to better understand & study the importance of Intellectual Capital & argues that adoption of Motivational strategies can give sustainable competitive advantage.

The research study includes recent literature available in the form of secondary data through exhaustive study of journals, case studies, industrial reviews etc.

Everybody works "SMARTER" when there is something in it for them!

INTERNATIONAL CONFERENCE ON MANAGEMENT - IBS AHMEDABAD, DEC'07

Globalization: Opportunities & Challenges

Paper title: Health Tourism

Abstract.

Life is a combination of the Body, the Senses, the Mind and the Aatma (spirit or the soul). They can't be separated from each other, and none can be neglected. A Healthy Mind lives in Healthy Body! 

Health and Wellness Tourism throughout the Globalized World!

Globalization has promoted a consumerist culture, thereby promoting goods and services that can feed the aspirations arising from this culture. THE most recent trend in privatization of health services is medical tourism, which is gaining prominence in developing countries.

Broadly speaking, medical tourism is the practice of going abroad for medical care. People are currently traveling overseas not only for holidays, but also for health reasons as well.

Medical tourism for Holidays and Health!

 As a general way of life, medical tourism dates back to the earliest days of civilization when patients would travel far and wide in search of medical expertise and counseling. 

As an industry, however, it is only a few decades old.  Globalization and mass communication have helped many developing countries compete in the wider world of health care.  Due to lower labor costs, more flexible malpractice laws, and heavy investing, certain medical tourism destinations have emerged as leaders in affordable health and medicine.  

 “Medical tourism” is carving a niche for itself in medical practice for various reasons including expensive healthcare in developed countries, more affordable foreign travel, and positive currency exchange rates.

 Explore the World of Safe, Affordable, and Reliable Medical Tourism. 

Rising health care costs in the United States and longer waiting times in Canada are inducing patients to seek treatment overseas. The appeal of this phenomenon is driven by cost savings as high as 90%, depending on the procedure and the country in which it is performed, and virtually no wait times.

As medical treatment costs in the developed world balloon out of proportion, with the United States leading the way, more and more Westerners are finding the prospect of international travel for medical care increasingly appealing.  An estimated 150,000 of these travel to Asian nations like India and Thailand for cheap healthcare procedures every year.

The equation is ‘First World treatment’ at “Third World prices”.

Medical tourism is the buzzword now. The government as well as private players are keenly assessing the potential and means to tap the same. The boom in state-of-the-art hospitals and well-qualified doctors attract the population from all over the world. It represents a common form of vacationing, and covers a broad spectrum of medical services. It mixes leisure, fun and relaxation together with wellness and healthcare.

Health and medical tourism is perceived as one of the fastest growing segments in marketing ‘Destination India’ today. While this area has so far been relatively unexplored, we now find that not only the ministry of tourism, government of India, but also the various state tourism boards and even the private sector consisting of travel agents, tour operators, hotel companies and other accommodation providers are all eying health and medical tourism as a segment with tremendous potential for future growth.

With 4 million tourists in 2006 with an additional 5 million predicted for 2007, the Indian Tourism Ministry is placing medical travel and tourism on top priority. India Becoming the Most Favored Medical Travel Destination. It can reverse the brain drain.

The article focuses at the emergence of the medical tourism as a booming industry, the pros & cons, accreditations, health and safety issues of health & wellness industry. It also gives an insight that will help India to establish as a Health Care Destination while exploring the need, opportunities and challenges of Indian health tourism.

Through various comparative studies we can conclude that High quality treatment at a fraction of the cost, in comparison to western countries, makes India an ideal healthcare destination. Appropriate Health and Medical tourism products and services in India will serve as an ideal platform to market for Incredible India! (Atulayaa Bharat!)

“BON VOYAGE & GET WELL”…!